Our scalable approach to end-to-end customer journeys focuses on rethinking existing, often siloed, initiatives and shifting to customer-centric value streams, agile operations, and the latest modular data and architecture capabilities
The best marketing and sales organizations are centered around the customer—and rely on analytics, agile processes, and a test-and-learn culture to create more personalized experiences. Assessing your Marketing Investment through Excel Based Diagnostic tool to define effectiveness and efficiency
We work with clients to prioritize their marketing spend across geographies and products, define the right messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.
We help clients significantly increase and sustain profitability by building capabilities for superior pricing and margin management. Dynamic pricing lets companies adjust prices rapidly and manage volatility. It also enables them to set prices in hyper-personalized way, adjusting by segment or even by customer.
Our Approach:
➺ Customer Journey Mapping and Experience Design
➺ Segmenting Markets
➺ Targeting the High Prioritized segments
➺ Defining the USP
➺ Redefining the 4ps
➺ Delivering the Services through DX Strategy
➺ Measuring the Impact
Our Impact:
➺ Agile Delivery
➺ Outcome Based Performance
➺ Top Line Growth
➺ Enhanced Customer Satisfaction
Our Approach:
➺ Spending priorities
Ensure that enterprise-wide spend allocation is aligned with the company's strategic priorities and with the avenues of future growth.
➺ Message definition
Clarify the messaging and identify the marketing vehicles that will be most effective at moving consumers through the selected stage in the Consumer Decision Journey
➺ Marketing mix
Pick an approach based on business needs, data availability, and analytical preferences and stick to it
➺ Spend efficiency
Optimize marketing spend through lean techniques and purchasing controls
➺ ROMI
Drive sustainable impact through all the classic organization levers. Instill best-practice capabilities, supported by ROI tools and processes, key performance indicators, and by senior-level behaviors
Our Impact:
➺ Outcome Based Performance
➺ Top Line Growth
➺ Enhanced Customer Satisfaction
Our Approach:
➺ Discovering the real value of each product for each customer segment in order to set the best prices. We develop tools that process big data to uncover pricing opportunities at the most granular levels to identify patterns and size opportunities.
➺ Designing market strategies based on a deep understanding of how pricing is connected to the business’ goals and what competitive pressures are affecting the market.
➺ Delivering prices to the marketplace: We take special care to connect all the elements of the pricing function with the business and the sales people on the front lines.
Our Impact:
➺ Adjusting Price Based on Performance
➺ Targets the Highest ROI Areas
➺ Identifies Improvement Opportunities
| Project | Client | Impact to the organizaion |
|---|---|---|
|
ROMI –Return on Marketing Investment |
FM- Total FM Service Provider in Dubai |
Excel Based Diagnostic tool was developed for FM Company to measure the effectiveness and efficiency of their Marketing team. Order Strike was improved from 20% to 45% |
|
Business Development through Tenders-Preparation of tender documentation |
FM- Total FM Service Provider in Dubai |
Sector Specific Tender Response documents |